logo and ad
วันพุธที่ 27 กุมภาพันธ์ พ.ศ. 2556
วันอังคารที่ 19 กุมภาพันธ์ พ.ศ. 2556
Play Girl Sports
Logo
Explanation
I have been hired by
Play Girl Sports, a big sports shirt company from England. They would like me
to design a new logo for their business in Thailand. They have just moved (from
England) to operate a business in Thailand. The company is called “Play Girl
Sports”. They have to complete with the existing sports shirt companies in
Thailand, namely, Adidas, Nike, and Polo.
The concept given to us
is “one spirit, one team, one win”.
The logo has been designed
by me based on the five logo design principles.
- The
principle of memory
-
The logo has been designed in ways that
make it easy for memorize.
- The
principle of time
-
The logo is timeless.
- The
principle of versatility
-
The logo is versatile; it can be adapted
to various media such as on T- shirt, hat, sports shoes, or large billboards.
- The
principle of Appropriacy
-
The logo is culturally neutral. It is
appropriate for the Thai culture. Nudity is inappropriate.
The logo comprises of
three main signifiers. The icon of the sports shirt (the painting) is placed at
the right hand of presenters. The words (symbols) “Play Girls Sports” are on
the sports shirt icon. They are in pink and white.
The colours are pink
and white it represents sweet and bright. So, it good for the sport girls.
The shape of the logo
is line sway it represents is good health and good body shape when you play
sports or exercises.
Advertisement
Explanation
The
logo of the sports shirt in the brand “Play girl Sports”. I will analyze an
advertisement for sports shirt. The presenters of advertisement are the icon
and high in modality. They are the young girls in England. The presenters wear
red the sports shirt. The sports shirt is red because it represents the power
or spirit of the sportsman. The logo is the right hand of the presenters
because it is easy to see or remember. Next, in the ad is bright colour it is
easy to remember and good for the young women. Then, the presenter holding the
football because it represents playing team. They are necking and smile that
represent love and united because playing sports it can play teams or only.
When they wear the sports shirt, it makes them be in unity. The sports shirt
(Play Girl Sports) is comfortable to wear and sweat well. The name in logo is
“Play Girl Sports” it convenient for sports girl because there is sweet. The
colours are pink and white. The pink colour it represents pretty and lovely
bright. Next, the slogan in advertisement is “one spirit, one team, one win” it
represents united in their team. The metaphor of the slogan the word “one win”
it may be not won in every time but in their teams united it may be winning. And
then, in the ad show the rational appeal because when they play the sport, they
got the friendship of new friend. However, the ad is positive because it not shows
the sex or Pornography.
In addition, the sports shirt is good for the
young women because it easy to wear, softly and wipe the sweat. The logo is
beautiful and pretty. So, the sports shirt under the name “Play Girl Sports” it
is ideal for the sport girls or young women in Europe or Asia who like or
passion to play sports or exercises.
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