Prapa Present Logo and Ad ( semiotics )

Play Girl Sports

Logo Explanation

I have been hired by Play Girl Sports, a big sports shirt company from England. They would like me to design a new logo for their business in Thailand. They have just moved (from England) to operate a business in Thailand. The company is called “Play Girl Sports”. They have to complete with the existing sports shirt companies in Thailand, namely, Adidas, Nike, and Polo.

The concept given to us is “one spirit, one team, one win”.  

The logo has been designed by me based on the five logo design principles.

1. The principle of memory

-          The logo has been designed in ways that make it easy for memorize.

2. The principle of time

-          The logo is timeless.

3. The principle of versatility

-          The logo is versatile; it can be adapted to various media such as on T- shirt, hat, sports shoes, or large billboards.

4. The principle of Appropriacy

-          The logo is culturally neutral. It is appropriate for the Thai culture. Nudity is inappropriate.

The logo comprises of three main signifiers. The icon of the sports shirt (the painting) is placed at the right hand of presenters. The words (symbols) “Play Girls Sports” are on the sports shirt icon. They are in pink and white.

 The colours are pink and white it represents sweet and bright. So, it good for the sport girls.

The shape of the logo is line sway it represents is good health and good body shape when you play sports or exercises.

Advertisement Explanation

The logo of the sports shirt in the brand “Play girl Sports”. I will analyze an advertisement for sports shirt. The presenters of advertisement are the icon and high in modality. They are the young girls in England. The presenters wear red the sports shirt. The sports shirt is red because it represents the power or spirit of the sportsman. The logo is the right hand of the presenters because it is easy to see or remember. Next, in the ad is bright colour it is easy to remember and good for the young women. Then, the presenter holding the football because it represents playing team. They are necking and smile that represent love and united because playing sports it can play teams or only. When they wear the sports shirt, it makes them be in unity. The sports shirt (Play Girl Sports) is comfortable to wear and sweat well. The name in logo is “Play Girl Sports” it convenient for sports girl because there is sweet. The colours are pink and white. The pink colour it represents pretty and lovely bright. Next, the slogan in advertisement is “one spirit, one team, one win” it represents united in their team. The metaphor of the slogan the word “one win” it may be not won in every time but in their teams united it may be winning. And then, in the ad show the rational appeal because when they play the sport, they got the friendship of new friend. However, the ad is positive because it not shows the sex or Pornography.

 In addition, the sports shirt is good for the young women because it easy to wear, softly and wipe the sweat. The logo is beautiful and pretty. So, the sports shirt under the name “Play Girl Sports” it is ideal for the sport girls or young women in Europe or Asia who like or passion to play sports or exercises.